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LA-based luxury house founded by Mike Amiri. Rock-and-roll meets California cool — distressed denim, bandana prints, and relaxed tailoring.
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About the House
Founded in Los Angeles in 2014 by Mike Amiri, the house industrialised the hand-distressed LA rock-and-roll wardrobe — shredded denim, bandana prints, leather flight jackets — and matured into a full luxury house with Italian production, runway shows in Paris and the Skel-Top and MA-1 sneaker lines. Amiri sits in the upper tier of contemporary luxury pricing, with denim as the historical core and tailoring, knitwear and accessories carrying the brand's growth into a broader wardrobe.
Markdown Pattern
Amiri's wash- and graphic-specific assortment makes it one of the most deeply discounted contemporary-luxury labels at clearance: previous-season denim, graphic tees and sneakers cut 40-60% at authorised channels (Mytheresa, Saks, MR PORTER, The Webster) in the standard windows, and Yoox carries multi-season Amiri at 50-75% off. Core indigo and black denim discount shallower than statement washes; leather and tailoring clear in the second wave.
Authentication
Authentic Amiri denim uses premium Italian or Japanese fabric with hand-applied distressing — irregular, abraded, never laser-uniform — and carries the 'AMIRI' label in the house's thin capitals with a leather back patch embossed cleanly. Hardware is branded and weighty; chain-stitched hems and selvedge details appear on premium lines. Skel-Top sneakers have hand-applied sole art with crisp edges and stitched (not glued) construction at the cupsole.
Timing
Statement washes and graphics reach 50-60% off reliably in the mid-July and mid-January second cuts — the fabric is identical to the core line, only the wash dates the piece. Sneakers in seasonal colourways follow the same calendar; core black and bone hold longer. For denim, buy your true waist at depth whenever it appears: premium rigid denim barely stretches and waist alterations aren't worth it.
Amiri runs through standard contemporary-luxury markdown cycles at authorized retailers — typically two to three sale windows per year, with discounts in the 25–40% range on previous-season inventory. The brand's resale retention varies by silhouette and silhouette age; classic colors and core silhouettes hold value materially better than seasonal trend pieces. Authorized-retailer pricing across the brand's full distribution network is generally consistent within 10–15%, so meaningful price gaps between retailers usually signal either inflated comparison prices or genuine markdown windows — verify against the brand's own current retail before trusting the math.
Archive Luxury monitors Amiri pricing across all 33 of our authorized retailers continuously. When verified discounts appear, every listing passes our three-gate verification pipeline: source authorization (no grey-market sellers), real price-history validation against a named source field on the retailer's product feed, and editorial review for category fit and urgency. Set a price alert below to be notified the moment a new verified Amiri deal goes live, including discount depth and matching size availability.
LA-based luxury house founded by Mike Amiri. Rock-and-roll meets California cool — distressed denim, bandana prints, and relaxed tailoring. For Amiri specifically, the most reliable verified-discount channels are the major US department stores (Saks, Bergdorf, Neiman, Nordstrom) plus the contemporary-luxury platforms (Mytheresa, Net-a-Porter, SSENSE) — each runs predictable seasonal markdowns on previous-season inventory and operates at the authorized-retailer tier. International DDP retailers (Mytheresa US, THE OUTNET, YOOX, Cettire) absorb US import duties so the displayed USD price is what you actually pay. The narrow set of retailers Archive Luxury surfaces Amiri from is deliberately constrained to authorized and verified channels — we'd rather publish a smaller list of real deals than a larger list with inflated comparisons or customs surprises.
Read more in our buying guides: how inflated comparison prices work, the luxury bag hierarchy, and when to buy luxury.
